If you’ve ever thought about becoming an online entrepreneur, you’ve probably also thought about creating digital products. Unlike physical products, digital products are easy to create, maintain, and sell.
Selling digital products has many advantages. For example, you don’t have to worry about inventory or product delivery because everything is done online. In addition, digital products can also be sold many times without the need for duplication. So it’s more practical, bro!
- Understanding digital products
- 1. Online training courses
- 2. Online services
- 3. Template
- 4. Programs and applications
- 5. Additional features and additional software
- 6. Digital art
- 7. Customized printing
- 8. Digital music
- 9. Photos and videos
- 10. Licensed Digital Content
- 11. Different social media content
- 12. Great blog content
- 13. Digital graphics
- 14. Event Organizer
- 15. Data and Research
- 16. E-books
- 17. 3D Models and Assets
- 18. Graphic Designer Templates
- 19. Calligraphy and printing
- 20. Podcast
- 21. Excel Template
- 22. Social Media Management Tools
- Promoting digital products through your website
Understanding digital products
Digital products are products that cannot be stored, but can be sold online in digital format. There are many types of digital products. There are various online courses, software, e-books, and even online services.
We usually send the product to the customer via email. The customer can then download the product.
Digital products offer flexibility and allow you to share your expertise with your audience. If you sell this type of product, you only need a small investment.
There is no inventory, shipping, or production costs required. Many of these are costs that need to be considered when selling physical products. In contrast, digital products do not require this.
Plus, selling digital products doesn’t require any additional skills. Simply repackage your skills into a downloadable file.
Selling digital products is also a passive income. Selling this product is simple and easy.
Moreover, digital products also have disadvantages. Anyone can download and copy your product. However, there is a way to keep your product safe. You should use copyright claims to ensure that no one is infringing.
There is a lot of free content that you can get without having to pay. But consuming free content takes time. This is why people want to pay for content to learn faster and better.
There are several advantages and disadvantages so you need to be careful when marketing your product. The best place to sell digital products online is your website.
That’s because you have products and an audience. Storing products on your website is not complicated. If you have a WordPress site, you can use a plugin like WooCommerce or AccessAlly.
Examples of digital products
In modern society, there are many products that have a selling value. Here are some digital products that you can market:
1. Online training courses
Online courses are the most profitable digital products. Online courses are educational programs via the internet. It means sharing the knowledge gained through classes to students.
Courses can be via video, audio, PDF or email. There are courses on a variety of topics, from data analysis to knitting.
But why are online courses so profitable? First, you only have to create the course once. You can then expand your product by selling it for years.
What makes it even more profitable is that you don’t need a huge audience to get started. A few hundred email subscribers is enough.
To get started, you need to come up with a course idea. Next, create a Minimum Viable Product (MVP) and go live to get feedback from your audience.
2. Online services
The next digital product you can offer is online services such as consulting and coaching. You only need a few customers to start earning.
Also, if you want to become a professional coach or trusted advisor in the long run, start here. This is a great way to learn more about your audience.
You can use a coaching or consulting methodology and create courses based on that methodology. For example, there are career coaches who help people get the right job.
3. Template System
You can also sell custom templates. Examples include wedding invitation templates, charts, resume templates, and more.
Since the cost of sales is relatively low, you have to produce more. For example, Thomas Frank created an idea template.
Getting started is easy. You can create a template using Word or Canva and export the document as a PDF file to embed on your website. You can then explore template designs for commercial use.
4. Programs and applications
Software and applications are digital products that can be sold. But building them takes time, skill, and money. Creating software can take months.
This type of product requires more maintenance even after the Minimum Viable Product (MVP) version of the application is activated.
Creating software and applications requires more funds. In addition, you need a team to scale and grow your business.
First, think about the market gap for a useful app, game, or SaaS product. If you can program your own app, you can get started right away.
If not, find a technical development team to help you. Sell on the App Store or Google Play Store.
5. Additional software and accessories
In addition to software and applications, you can also sell accessories. Examples include plug-ins and software extensions. Many people are interested in these products because there is still a need for more tools to solve various online problems.
For example, most of us are familiar with the writing tool Grammarly. This tool helps you edit text right in your browser. This is an example of a very popular extension that makes money by paying a premium fee.
Now it’s your turn. Create an extension that works with Chrome or Firefox and sell monthly memberships.
6. Digital art
Digital art as a digital product allows you to make money by creating artwork. Moreover, this industry continues to grow, and online art sales are also increasing every year.
But to sell your work, you need an audience that wants your product. Create original work that can be purchased as prints or downloads. Then publish your work on your website, online store, or art platform.
7. Customized printing
Print-on-demand is also popular. We can print various products according to customer requests.
There is no work involved in creating the product. But you are turning a digital file into a physical product. Selling your products on an e-commerce site gives you more flexibility in managing your products.
8. Digital music
Another product is music sold online. You need to sell in large quantities to make a proportionate profit.
To get started, create an audio file that is popular with your audience and upload it to your website or site.
The downside to selling this product is that there is a lot of competition. Unless you sell your product in large quantities, it will be difficult to make a profit.
9. Photos and videos
If you are a photographer or videographer, you can sell your photos and videos through a website, your own website, or through an agent.
To sell these digital products, you need to create a lot of images and videos that people can find. If this is your hobby, it must be fun for you. It just takes time to create assets.
Examples of photography and video shooting that you can do include:
- Video/Photo Filter Product Image Short Film or Web Series
- Short film or web series
- product photo
- Video/Image Filtering
10. Licensed Digital Content
Licensed Digital Content includes all types of Licensed Products. Examples include stock images, graphics, sound effects, etc. You can sell these licenses on your website or online platform (e.g. stock image platforms).
Getting started is easy. Create and license your own assets. If you sell assets on your website, you must sell them directly. Here’s how to become a photographer.
But it has a weakness, namely its low selling price. We need a lot of ideas and we need to sell more.
Examples of this content include stock videos, graphics, sound effects, stock photos, and stock footage.
11. Different social media content
If you are a content creator, you can offer your content for people to pay to access. This type of digital product is a newsletter or expert-led content.
You can start building an audience that is interested in your content. This audience can convert to paid content.
12. Great blog content
Some authors sell premium blog content. Premium membership is required to access and restrict access to certain sections of the blog.
However, you run the risk of losing good content on your blog as readers move elsewhere.
If you want to sell premium blog content, you can use a plugin like MemberPress. You can also use Medium because writers have an audience that pays for a portion of their premium membership.
13. Digital graphics
Digital planners can be anything from meal plans and workout plans to business planners or training plans. Essentially, you are selling a checklist or blueprint of how your customers can get from point A to point B.
The first step is to decide what type of plan you want to implement. This depends on your experience. Then compile your plan into a PDF (or weekly/monthly newsletter) and start selling it.
14. Event Organizer
Hosting an event with digital products can be an interesting option for those of you who are looking for ways to make money online. For example, you can host webinars, online concerts, seminars, or digital workshops.
Hosting an event can inspire your audience. Of course, the packaging of the event you create must be attractive so that your audience feels that it is worth their money.
It is also important to ensure that the platform you choose to host your event can meet all your needs. From ticket sales to event planning and hosting, all in one place.
15. Data and Research
You can also sell your data or research results. This type of company operates most effectively in B2B markets where data is critical.
But there has to be a way to produce this research. Of course it requires a complete team.
The steps you take will depend on the type of data you are selling. Are you looking for business data or proprietary data? Most importantly, you need to have a data set that you can sell.
16. E-books
You can create a digital product that people can explore at any time. One way to do this is by creating an eBook. You can deliver using a variety of software options.
Because the competition is so tight, you need to create a digital book that is interesting to read and provides many benefits.
Use a platform like Reedsy to spruce up your book design and choose which platforms you want to sell it on.
If you have enough traffic, you can sell from your existing website. Alternatively, you can also sell it in online bookstores.
17. 3D Models and Assets
The 3D printing industry has seen significant growth in recent years. The technology can be used to print everything from buildings to human organs and even food.
3D printing can be an interesting business idea. These templates allow you to create different objects or products according to your needs and preferences.
18. Graphic Designer Templates
One way you can earn extra income from graphic design is by creating templates. You can create templates for your design program. People then pay to download and use them.
There is still an opportunity for professional graphic designers to pay for templates and fonts. However, the emergence of easy design tools such as Canva and Adobe Express has had little impact on this market.
19. Calligraphy and Typography
Draw the lines and then use a program like Adobe Illustrator to create each letter.
Most font sales are usually based on a licensing model. Commercial trademarks pay for the right to use them commercially.
As long as the license is valid, you can use the font in a variety of design projects, from logos to marketing materials, without any usage restrictions.
20. Podcast
Podcasts have been around for a long time. They have become even more popular during the pandemic. If you have a talent for speaking, or you enjoy speaking and have speaking skills, try creating a podcast.
Producing and selling digital products takes effort. But with tools like PodBean, it’s easier than ever.
21. Excel Template
For some people, using Excel is difficult. However, many people need to use it for work. So you can take advantage of this gap.
Excel templates can be very useful for those who need them. There are so many free tutorials and templates that the market is a bit saturated.
However, if you have the ability to find a niche and create useful templates, this might be the right choice for you.
22. Social Media Management Tools
There may be interesting potential digital products out there, including advanced analytics tools, platform-specific planning tools, and even social media scheduling software. For example, a social media tool like HootSuite has a variety of purposes.
Creating a social media management tool requires identifying your audience’s needs.
Do you need a tool that works with social media APIs in the form of a browser extension, an app, or a standalone tool? Then sell your tool using a subscription model.
There are various digital products that you can develop to earn additional income.
Promoting digital products through your website
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guidelines
What are the benefits of digital products?
Selling digital products allows you to reach more customers globally, without physical boundaries. It can also provide a passive income stream as you can sell products on a recurring basis.
What is the difference between digital and physical products?
Digital products exist in digital or electronic form. For example, downloadable files, etc. On the other hand, physical products are items that can be physically stored.
Do you need special skills to create digital products?
It depends on the type of digital product you want to create. Some digital products, like eBooks or templates, may require simple writing or graphic design skills.
